Rockbridge CEO James ‘Jim’ Merkel has two decades of experience building hospitality investment and operating brands. Jim has always focused on building great teams while providing the vision for how to grow, lead, and strategically take advantage of an always evolving industry.
Jim is one of the founding partners and responsible for establishing the strategic direction and managing the investment strategies of the firm.
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Nearly two decades of hospitality investing.
And we’re just getting started.
Our Vision Is To Be The Hospitality Industry's Partner of Choice.
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About Rockbridge
A Future Built on Partnership. A History Built on Experience.
Experience, Relationships, and Results
Rockbridge has been investing in and building brands for 20 years. The business has over 252 hotel assets in 38 states worth $7.8 billion in capitalization. Rockbridge’s continued success is a result of building a team and culture that is intensely collaborative, innovative, curious, and focused. These attributes are among a strong set that have positioned Rockbridge as a leading investor and partner.
JIM’S VISION AND PASSION CONTINUALLY MOVE ROCKBRIDGE FORWARD.
James Merkel
CEO
James
Merkel
Jordan
Hansell
Todd
Walter
Kenneth
Krebs
Brett
Alexander
John
Haymes
Linda
Miller
Eric
Phipps
Christopher
Diffley
Robert
Campbell
William
Avoli
Gavin
Freytag
Nicole
Norman
David
Lutz
Joel
Wineman
Theodore
Stimson
Kerry
Hsu
Matt
Welch
Benjamin
Pierson
Tara
Waldier
